In a very environment in which tech CEOs normally preserve meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that couple of dare to tread. Because the co-founder and CEO of Scentbird, among the list of main fragrance membership services in North The us, Mariya has proven herself to be a ahead-wondering business enterprise chief. But over and above her accomplishment in the corporate planet, she has also emerged as being a spiritual manual and intuitive Trainer, a change she shares overtly via her YouTube channel, “This really is Mariya.”

This convergence of commerce and cosmic consciousness makes Mariya Nurislamova one of the most unconventional—and powerful—figures in the fashionable entrepreneurial landscape.

Developing Scentbird: A Fragrance Disruptor
Mariya’s business vocation took flight in 2014 when she co-Launched Scentbird, a company meant to make designer fragrances far more accessible through a monthly subscription product. Modeled immediately after Netflix, but for perfume lovers, Scentbird promptly became a go-to System for fragrance discovery. Below her Management, the company grew to provide more than seven hundred,000 subscribers, offering use of more than 800 fragrances from big international makes.

With a strong foundation in model strategy, provide chain logistics, and marketing, Mariya productively captivated undertaking capital, participated while in the Y Combinator accelerator, and served Scentbird scale into a $100M+ income firm. She afterwards expanded her portfolio with Deck of Scarlet, a elegance brand name, and Drift, an auto fragrance enterprise.

But whilst her status from the startup world was soaring, Mariya was quietly undergoing a spiritual transformation that will quickly spill into the public eye.

The Awakening: A Shift to Spirituality
All around 2018, Mariya expert what she called a spiritual awakening. This interior evolution encouraged her to dive into metaphysics, energy work, meditation, and intuitive channeling. As she deepened her spiritual apply, she started developing information that will help Many others explore their very own consciousness, ultimately launching her YouTube channel “This really is Mariya.”

The channel, which now has more than 100,000 subscribers, features a variety of information—guided meditations, soul healing strategies, chakra function, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply personalized. She invites her viewers to attach with by themselves, the divine, as well as the unseen energies that shape our each day lives.

Her followers frequently explain her material as transformative, and she has cultivated a deeply faithful spiritual audience as a result of regular engagement and authenticity.

Controversy on the Crossroads of Id
Even though numerous have embraced Mariya’s twin identity, Many others have elevated eyebrows—particularly as her metaphysical beliefs became much more publicly obvious. In 2024, a characteristic via the Organization of Fashion spotlighted The stress concerning her roles being a tech CEO and a spiritual teacher.

Several of Mariya’s statements—such as responses on alternative healing, extraterrestrial beings, and controversial views on historic figures—sparked backlash from consumers, influencers, and in some cases previous collaborators. Several natural beauty influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social websites boards debated the appropriateness of her beliefs in relation to her leadership place in the mainstream model.

In reaction, Mariya clarified that her spiritual teachings are personal and provided beneath her initially identify only, intentionally divided from her Experienced identity. However the controversy opened up a broader discussion about regardless of whether community figures can—or need to—compartmentalize their beliefs from the age of transparency.

The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. When lots of founders attempt to take care of a picture of neutrality, she scentbird ceo has decided on to indicate up as her entire self. This amount of transparency might be equally magnetic and polarizing.

On one particular hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an industry often concentrated only on scale and approach. On another, her outspokenness about spiritual topics invitations scrutiny, particularly in an era when online written content can promptly go viral and provoke solid reactions.

Nevertheless, Mariya’s method speaks to a further cultural shift. As more and more people check out wellness, consciousness, and personal enhancement, figures like her—who bridge the spiritual and substance worlds—could become additional frequent, not much less.

Businesswoman. Mystic. Influencer.
In combination with managing her companies and YouTube channel, Mariya has designed an ecosystem of spiritual offerings. She hosts retreats, presents private channeling periods, sells spiritual tools, and has even posted a e-book titled 72 Keys to Manifestation. She’s fundamentally produced a parallel company in the spiritual Room—solely independent from her purpose at Scentbird, yet just as structured and scalable.

Her spiritual model, like her beauty brand name, is world wide, polished, and encounter-driven. It’s obvious that Mariya applies the same degree of concentration and creative imagination to both spheres of her existence. No matter if leading a team of developers or channeling divine Power for the guided meditation, she provides with clarity and conviction.

The Street Forward
Mariya Nurislamova’s journey raises critical questions on identification, leadership, and community daily life. Can a tech CEO also be a mystic? Must organization leaders share their particular beliefs with the general public? What takes place when People beliefs problem typical norms?

Regardless of the answers, Mariya proceeds to wander her route unapologetically. She represents a fresh generation of entrepreneurs—kinds who aren’t fearful being intricate, spiritual, and multidimensional. Her boldness may possibly Expense her some partnerships, but In addition, it earns her admiration from those that value truth of the matter in excess of conformity.

Ultimately, Mariya Nurislamova isn’t just redefining what this means being a CEO. She’s redefining what it means to be total.

Mariya Nurislamova lives at the intersection of logic and instinct, enterprise and spirit, Management and vulnerability. Her story is a Daring testomony to residing authentically, even when that authenticity includes danger. As she proceeds to increase her twin empire—the two earthly and cosmic—she invitations us all to take into account what it means to guide with soul.

Whether you see her to be a visionary or possibly a provocateur, one thing is for certain: Mariya Nurislamova is not really concerned to interrupt the mold.